Tim Smith Projects

Capstone Legacy Logo

Capstone Legacy is a Foundation that provides Christian donors with tax-efficient charitable gift planning, helps fund strategic ministries, and advocates for support in the Greater Philadelphia Region. Formerly the Greater Philadelphia Christian Community Foundation (GPCCF), the new name inspired an opportunity for a more contemporary look.

Existing Logo Mark

The old logo had a very detailed seal which communicated a sense of heritage, and hope. But all those gradients and rays really busied up the overall appearance. The flame, however, was a metaphor that the Foundation wanted to maintain, and that became the focus of this new, more contemporary mark.

Redesign Process

Typographic Explorations

This project was overseen by the Christian branding firm, Abiah, who provided creative direction.

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