Hmlty Website and Branding
Hmlty is a non-profit group who design and sell stylish clothing to help raise money for a variety of humanitarian causes.
Founded by RISD alumni, the team wanted a style that captured the kind of raw expression and creativity spawned late at night in the studios of the world-renowned design school.
The H for the Hmlty mark is a digital translation of some hand-drawn lettering — again, connecting with the craft of design. The website has the clean professionalism you’d expect from a fashion retailer with the colour and texture of an artist’s studio.