Tim Smith Projects

Oops! Correction Tape Brand & Packaging

This was a really fun project; the challenge was balancing a playful name like Oops!, while keeping the design package in-line with other StaplesĀ® brand products.

The logo consists of bold, custom-drawn lettering with a simple correction strip and handwritten S. (The corrected mark is a backwards letter S.)

Dual-Language Logo Variations

Packaging Front

Packaging Back

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