Staples Tech Packaging

As Staples® began to make inroads into the technology market, to help start to associate with name with technology, the business decided to refresh their entire Staples-brand tech products and accessories, with new items and a new look.

I worked with the brand team to develop the packaging system and extensive guidelines, along with a set of accompanying icons to call out the various key features for each product.

Packaging Design System

Tech Packaging Guidelines